Here we sit just before the most television- centric day in the nation, and if you don't live in Phoenix or Pittsburgh, you're probably tuning in to see a few commercials. Maybe a little Springsteen. Probably you'll tolerate whatever's in the background as you head for the seven- layer dip.
My favorite moment? Few things in life beat seeing 300- pound screaming men run out of enormous inflated helmets. It's almost enough to make up for being subjected to the creepy, green- skinned talking dollar bill heads of one tax prep company which, as punishment, shall remain nameless here.
At this point, it's easy to gain publicity on the Super Bowl aisle by merely submitting an ad; one advocacy group and one (extremely, extremely) lame internet company purposely submitted "too hot for TV ads," then blasted press releases all over the world inviting the entire universe to view said ads online when the ads were rejected. There: Super Bowl- sized publicity, all for the cost of the ad itself.
Oh, and if you haven't noticed, the game is broadcast this year on NBC (DISH 214, kickoff at 6 PM, endless hype crap beginning at noon). The network cheerfully trumpeted itself on The Biggest Loser (DISH 214, Tuesdays, 8 PM) this week, and even though the contestants were filming the episode in August or September, they found themselves gamely making low-cal appetizers and chatting with Kurt Warner, who certainly wouldn't be needed in Tampa the last week in February.
